The need for diversification when you invest
Diversification involves spreading your money across different types of investments with different risks to reduce your overall risk. However, it will not lessen all types of risk. Diversification is an essential part of investing. Investors should only invest a proportion of their available investment funds and should balance this with safer, more liquid investments.

Risks when investing in equity

Investing in shares (also known as equity) does not involve a regular return on your investment, unlike mini-bonds which offer interest paid regularly. Investing in a fund may help to diversify your investments and to spread the risk but general risks while investing in equity continue to apply. Please bear in mind the following particular risks for equity investments:

Loss of investment or tax relief

The majority of start-up businesses fail or do not scale as planned and therefore investing in these businesses may involve significant risk. It is likely that you may lose all, or part, of your investment. You should only invest an amount that you are willing to lose and should build a diversified portfolio to spread risk and increase the chance of an overall return on your investment capital. If a business you invest in fails, the company will not pay you back your investment.
Tax relief may also be lost due to your personal circumstances or due to the activities of a company.

Lack of liquidity

Liquidity is the ease with which you can sell your shares after you have purchased them. Buying shares in early stage businesses means your shares cannot be sold easily and they are unlikely to be listed on a secondary trading market, such as AIM, Plus or the London Stock Exchange. Even successful companies rarely list shares on such an exchange. 

Rarity of dividends

Dividends are payments made by a business to its shareholders from the company’s profits. As an early stage start-up company, we annot guarantee a dividend. This means that you are unlikely to see a return on your investment until you are able to sell your shares. Profits are typically re-invested into the business to fuel growth and build shareholder value. The company has no obligation to pay shareholder dividends.


Any investment in shares may be subject to dilution in the future. Dilution occurs when a company issues more shares. Dilution affects every existing shareholder who does not buy any of the new shares being issued. As a result, an existing shareholder's proportionate shareholding of the company is reduced, or ‘diluted’-this has an effect on a number of things, including voting, dividends and value. As we offer A-Ordinary Shares, which include pre-emption rights that protect an investor from dilution. In this situation, the business will give shareholders with A-Ordinary Shares the opportunity to buy additional shares during a subsequent fundraising round so that they can maintain or preserve their shareholding. Please check the Articles of the company to see if the shares you are buying will have these pre-emption rights. 

Risks when investing in convertibles

A convertible is an investment for equity in a company where shares will be issued at a future date. Usually, the shares will be issued when the company completes a larger round of investment. A convertible allows a company to raise equity finance without setting a valuation - the valuation will be set by the subsequent investment round or at an agreed valuation on a longstop date. It is important to remember that investing in a convertible is the same level of risk as investing directly for equity in a start-up company and your capital remains at risk. It is also important to remember that the terms of convertibles can vary from deal to deal and it is important that you read the summary of terms and the convertible document provided to you when investing.