Events

Winter Wonderland phone charging case study

Keeping millions of visitors powered across London’s largest winter festival

event snapshot

Location

Hyde Park, London

Date

2022, 2023, 2024, 2025

Duration

46 days

Environment

Outdoor and indoor

Attendance

3,000,000

The Challenge

Winter Wonderland combines long dwell times, cold winter conditions, and extremely high visitor volumes across a large, multi zone site. Visitors rely heavily on their phones for tickets, payments, navigation, photos, and staying connected throughout the day and evening. Any charging solution needed to operate reliably in winter conditions, scale with footfall, and remain simple to use, without queues, cables, or disruption to the visitor experience.

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Lifesaver solution

Lifesaver deployed a site wide charging network designed to perform consistently across a 46 day winter festival. Weatherproof charging machines were placed across both outdoor and indoor areas, with branded units and LED lighting designed to fit naturally within the festive environment. The contactless, app free experience allowed visitors to access power quickly, while central monitoring ensured reliable service throughout the full duration of the event.

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impact

Across four consecutive Winter Wonderland seasons, Lifesaver has supported millions of visitors with reliable, on demand phone charging across one of the UK’s most complex festival sites. The service reduced low battery friction during peak periods and improved the overall visitor experience during long dwell times. Built for outdoor conditions and high footfall environments, the solution has proven scalable, resilient, and easy to use. As Winter Wonderland continues to grow, its charging footprint continues to expand with Lifesaver year after year.

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