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Lifesaver’s partnership with Beder brings together portable charging and mental health awareness, using high-footfall venues and events to amplify an important message. Through co-branded machines and on-screen messaging, the collaboration encourages open conversations around mental health while keeping people connected. It’s a simple but powerful way to combine everyday utility with meaningful social impact.
Beder is a mental health charity focused on preventing suicide by raising awareness, encouraging open conversations, and providing accessible support resources. Their work centres on breaking stigma and ensuring people feel able to speak up and seek help. By partnering with organisations and reaching people in everyday environments, Beder aims to make mental health support more visible, normalised, and impactful.
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Many individuals struggle in silence or don’t actively seek support, making traditional awareness channels limited in impact. Creating meaningful, accessible touchpoints in everyday environments is essential to encourage open conversations and make support feel more immediate and approachable.
request a callbackThe solution is to integrate mental health awareness into everyday touchpoints, meeting people where they already are rather than expecting them to seek it out. Through partnering with Lifesaver, individuals are provided the power to reach out to friends and family, keeping everyone connected.
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The impact is greater visibility and normalisation of mental health conversations in everyday settings, helping to reduce stigma and encourage people to open up. By reaching individuals in high-footfall environments, the message connects with a broader and more diverse audience, including those who may not actively seek support. Over time, this creates a more supportive culture where people feel more comfortable talking, listening, and accessing help when they need it.
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