Venues

Cheltenham Case Study

Lifesaver provides portable phone charging at Cheltenham Festival, allowing attendees to rent a power bank and stay connected throughout the day. Users can take a charger anywhere on-site and return or swap it at any machine. It’s a convenient, reusable solution that keeps guests powered without needing to queue at fixed charging points.

event snapshot

Location

Cheltenham

Date

10-13th March 2026

Duration

4 Days

Environment

Race Course

Attendance

200,000

Cheltenham

Lifesaver delivers a seamless phone charging service at Cheltenham Festival through easy-to-use rental stations across the site. Guests can grab a power bank, use it anywhere, and return it when they’re done. It keeps attendees powered, connected, and free to enjoy the event without interruption.

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POWER IN YOUR HANDS

The Challenge

One of the main challenges at Cheltenham Festival is keeping tens of thousands of attendees connected across a large, high-footfall site where battery drain is constant due to ticketing, betting, and social sharing. Traditional charging options are limited, create queues, and restrict movement, leading to frustration and missed moments. Delivering a scalable, reliable, and easy-to-use charging solution in this fast-paced environment is essential to maintaining a seamless customer experience.

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Lifesaver solution

Lifesaver solves this by deploying a network of self-service charging stations across Cheltenham, allowing attendees to quickly rent a power bank and charge on the move. The “grab and go” model removes queues, supports high volumes, and ensures users stay powered wherever they are on site. With simple returns, unlimited swaps, and a fully reusable system, it delivers a seamless, scalable solution that enhances the overall event experience.

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impact

The impact is a significantly improved attendee experience, with guests able to stay connected, make payments, access tickets, and share their day without interruption. Lifesaver reduces congestion around fixed charging points, increases dwell time, and supports smoother event operations. At the same time, its reusable model cuts down on battery waste, delivering both commercial and sustainability benefits for organisers.

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