keep going
Keeping festival goers powered at one of the largest festivals in Ireland.
Location
Stradbally, Ireland
Date
2025
Duration
4
Environment
Outdoor and indoor
Attendance
80,000
At Electric Picnic, Lifesaver partnered with Three Mobile to deliver a high-impact, fully branded charging solution that kept thousands of festival goers powered and connected throughout the weekend, transforming essential phone charging into a meaningful and highly visible brand experience.
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At Electric Picnic, tens of thousands of attendees rely on their phones for set times, meeting friends, capturing content, and sharing moments — yet multi-day camping conditions and limited charging access create significant battery drain. For Three Ireland, the challenge was to reinforce its connectivity leadership in a way that was practical, visible, and genuinely valuable to festivalgoers.
request a callbackLifesaver deployed fully branded charging stations and portable power banks across Electric Picnic, enabling attendees to recharge quickly and stay connected throughout the multi-day event. By integrating Three Ireland’s branding directly into a high-demand service, the activation delivered practical value while strengthening the brand’s association with reliable connectivity.
watch service in action
The partnership generated sustained, high-frequency brand interactions for Three Ireland throughout Electric Picnic, positioning the brand at the centre of connection during the weekend’s biggest moments. By solving a real charging need, the activation drove stronger brand affinity, positive sentiment, and amplified digital sharing across the festival audience.
get in touchTalk to our events team about delivering secure, scalable phone charging for your next event.
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