keep going
At Badminton Horse Trials, Lifesaver partnered with Lightsource bp to deliver a fully branded, sustainable phone charging solution for visitors across the event site.
Location
Badminton Horse Trials
Date
2023
Duration
4 days
Environment
Outdoor
Attendance
200,000
At Badminton Horse Trials, Lifesaver and Lightsource bp combined premium guest service with renewable energy storytelling, providing branded phone charging that enhanced the visitor experience while reinforcing Lightsource bp’s sustainability credentials.
request more info
With tens of thousands of spectators spread across the expansive grounds of Badminton Horse Trials, visitors rely heavily on their phones for tickets, schedules, photos, and navigation — yet access to convenient charging is limited in outdoor, rural event settings. At the same time, partners like Lightsource bp need meaningful, visible ways to demonstrate their commitment to sustainability beyond traditional branding.
request a callbackLifesaver delivered strategically placed, fully branded charging stations across Badminton Horse Trials, enabling visitors to rent portable power banks easily while integrating Lightsource bp’s renewable energy messaging directly into a high-utility service. The solution combined practical guest support with visible sustainability storytelling, aligning brand purpose with real-world impact.
watch service in action
The partnership delivered tangible value at Badminton Horse Trials, with thousands of positive brand interactions for Lightsource bp while enhancing the overall visitor experience. By embedding sustainability into a high-demand service, the activation moved beyond awareness to meaningful engagement, reinforcing both brand credibility and guest satisfaction.
get in touchTalk to our events team about delivering secure, scalable phone charging for your event.
chat with us